Management
Steve Little
Steve Little, one of the founders of ROI Rocket, currently works on developing strategy for the business as well as providing technical solutions.
Zac McGrath
Zac McGrath was born in Rochester, New York and grew up in Ormond Beach, Florida. He attended Phillips Exeter Academy in New Hampshire for high school and then moved back to Florida to attend the University of Florida.
In 2004, Zac started working with Steve Little and in 2005, helped Steve start ROI Rocket. With a strong background in affiliate marketing, Zac is able to help his team provide innovative and cost effective solutions for ROI Rocket customers. Zac manages the relationships for key accounts and remains focused on advertiser and publisher acquisition.
Julian Lewis
Born and raised in Savannah, Georgia, Julian joined the ROI Rocket family in May of 2008. Julian is married and a graduate of the University of Georgia with a BBA in Finance. Prior to joining the team, he completed an MBA with concentrations in Finance and Business Ethics and Legal studies in the Spring of 2008 from the University of Denver, Daniels College of Business. While at Daniels, Julian spent time with Liberty Media in their Finance and Business Development group, and the Technology Transfer Office of the National Renewable Energy Laboratory in Golden, CO. Before moving to Colorado, he spent 3 years with Bear Stearns & Co., Inc. working on their middle markets desk.
Tim Wilson
Tim Wilson is a Colorado native and joined the ROI Rocket team in 2006 while finishing his undergraduate degree at the University of Denver. Since joining the team, Tim has worked extensively with both publishers and affiliates. With a background in website and lead generation management and building custom research panels, his focus is on helping companies better understand and communicate with their customers and improve the profitability of their marketing efforts.
Rob Carpenter
Rob was born and raised on the west coast of Alaska and received his bachelors of science in entrepreneurship from Northern Michigan University. He brings a strong sales, analytics and small business background to the ROI Rocket team. In his spare time he enjoys helping small business owners, brewing beer, snowboarding, camping, hiking and mountain biking.
Al Davidson, CPA
Al is the CFO for ROI Rocket and has been part of the ROI Rocket team since 2006. He has 25 years of experience working with small to medium size businesses, assisting them with their accounting, banking, taxation and business consulting needs. Al is married with three children.
Christy Martin
Christy is an accountant with extensive experience in small business accounting and financial reporting. As the accountant for ROI Rocket and several of its sister companies, she is responsible for all advertiser invoicing and commission payments. A native of Kennesaw, Georgia, Christy moved to Colorado with her husband and joined the ROI Rocket team in the summer of 2008.
