We capture transactions directly from credit and debit cards provided by consumers who join our research panels. Our ability to layer spending data on top of the demographic profile information we collect from each panelist, allows us to build an accurate picture of any segment of consumers. ROIRocket can target specific consumer groups and tie their responses to their transaction history, uniquely layering quantitative and qualitative data.

ROIRocket can help you answer the following questions:

  • What share of wallet are you really capturing?
  • How are you trending vs. your competitors?
  • Which demographics are trending up and down within your business?
  • Where else are your customers spending money?
  • How can I know for certain respondents to my survey have shopped at a specific store?