WHERE CUSTOMER MANAGEMENT STARTS
Faced with extensive consolidation in the retail channel and shrinking margins on their base products, brand manufacturers are increasingly bypassing the retail channel and undertaking direct-to-consumer (DTC) marketing initiatives. ROIRocket helps manufacturers build direct relationships with consumers. With a team that has over 25 years combined industry experience and superior technology, ROIRocket drives marketing ROI by consolidating manufacturer’s data and making it actionable across marketing channels.
Components of the solution include:
- Integrated multi-channel product registrations to drive the highest response rates
- Advanced customer data integration to link records across touch points and gain a 360 degree view of customers
- Robust customer engagement platform
- Hosted high performance marketing database
- Database access & reporting tools
- Multi-channel campaign management, including web, e-mail and social media
- Advanced modeling and analytics
- Agency-level account management and customer support, delivering ‘best practices’ derived from engagements with more than 100 brands
All of these applications are supported by ROIRocket’s consulting and professional services team. By virtue of working with so many consumer durables manufacturers, ROIRocket has developed an extensive list of best practices in consumer data sourcing and management, and direct-to-consumer marketing. This also allows ROIRocket to benchmark a specific client’s performance compared to others in the same product category.