Plan for Success with ROI Product Testing

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New Field

New Field

Harvard Business School has found that 95% of the 30,000 products introduced each year fail. In this difficult environment, product testing isn’t optional: In fact, it’s the only way you can be sure your offerings will resonate with their target audience. ROI Rocket makes product testing fast and easy with decades of experience and end-to-end capabilities for both in-home (iHUT) and central location (CLT) product testing.

Over the years, we’ve managed tests across an incredibly broad range of products – including everything from pet products to building supplies to frozen foods and even alcoholic beverages. Our complete solution that includes sourcing participants from our high-quality proprietary panels, creating a full testing protocol, comprehensive fulfillment capabilities, fielding recontact surveys and providing insightful reports you can use to take action. Together, our team of experts will give you the insights you need to learn, improve and succeed.

Here’s how it works

Planning

Work with our experts to create a test that fulfills your goals

Recruitment

Our exclusive high-quality panels have the audience you need

Fulfillment

We store, debrand and ship products, and have CLT partners nationwide

Testing

Our experts manage every aspect of your test in the field

Reporting

Receive actionable insights with our detailed analysis

Frozen meal kits

Frozen meals were shipped to families across the country in dry ice packaging. Families prepared the meals and completing post-use surveys, with select respondents participating in online focus groups.

Painters’ Tape

ROI Rocket sourced painters from its proprietary B2B panels and shipped them several different types of tape to use on different jobs. Following a week of usage, each painter completed an online survey and in-depth interview.

Diapers

Using its “Ask Mom” panel, ROI Rocket gathered an audience of over 500 moms with young babies \and sent them several different types of diapers. Respondents completed detailed diaries providing deep product perspectives.

Contact us for a product testing quote today!