ROIRocket DATA POLICY

See also: Data Policy Notice for California Residents

WHAT KINDS OF INFORMATION DO WE COLLECT?

Data You Provide Us

To provide you with access to ROIRocket.com surveys and market research projects, we collect personal data from you such as name, email address, gender, birthday, ethnicity and zip code. You may also provide us with additional information such as mailing address, phone number, home ownership, household income, employment status, marital status, whether you have children and if so, information about them, education level, whether you drink alcohol, health ailments and lifestyle information.

Data You Do Not Provide Us

We also collect information about you which you do not provide to us including your IP address, your Internet Service Provider, cookie information (which we set), browser and devices being used.

Storage Duration

We store this information for the life of your account. If you have participated in one or more surveys and/or research projects, we may store the data beyond the date of your termination request in order to maintain accurate records for statistical and validity purposes.

HOW DO WE USE THIS INFORMATION?

In order to match you with surveys for which you may qualify, we use your personal data to determine if you might (or might not) qualify for a given survey or market research project. This process includes automated-decision making in order to meet the demands of our clients and the panelists they wish to have participate in their projects.

We may also use this information to validate who you are and for fraud detection purposes.

Third Parties

ROIRocket may share your personal information and/or social-demographic information, including, without limitation, a unique identification number (“UID”), postal code, region, province, gender, marital status, education, ethnicity/race (where permitted by applicable law), employment related information, non-personally identifiable information on household members, consumer product and service usage and ownership (e.g., computers, cars, mobile devices, video games, etc.), home ownership, pet ownership, employment information (e.g., title, role, travel, industry, etc.), and social grade, with third party sample/market research companies (individually each a “Third Party MR Company” and collectively the “Third Party MR Companies”) for the following purposes:

  1. Identifying client survey opportunities that you may be eligible for through the Third Party MR Companies; and
  2. Disclosing such data elements to clients of the Third Party MR Companies for audience measurement services; and
  3. Appending such data elements to completed client surveys and delivering the appended survey data to clients of the Third Party MR Company(ies) for analytical or research purposes; and
  4. Other uses as set forth in their privacy policy.

If you are eligible for a client survey opportunity offered through a Third Party MR Company, the Third Party MR Company will provide your unique identification number and a survey link to us and we will invite you to participate in the client survey through your list of available surveys. We will not share your name, email address, or phone number with the Third Party MR Companies. In connection with the sharing of your information with a Third Party MR Company, your information may be transferred and stored outside of your country of residence, including, without limitation, in the United States, and by agreeing to this privacy policy you are agreeing to the processing and exportation of your personal information as set forth in this Section. If you have any questions about this data sharing please contact us below or you can opt-out by contacting us below. If you opt-out, it is the responsibility of us to inform the Third Party MR Companies. Please note that ROIRocket is solely liable and responsible for managing all opt-out requests. Your participation in such survey opportunities does not entitle you to any benefits offered by, or membership with, the Third Party MR Companies.

YOUR PERSONAL DATA RIGHTS

  • You have the right to not provide information about yourself. Doing so may reduce the likelihood of receiving surveys for which you may qualify.
  • You have the right to see the information we have collected from you and receive it in a common, electronic format that is easy to understand.
  • You have the right to correct any erroneous data.
  • You have the right to withdraw consent in regards to participating in future studies.
  • You may have the right to have your personal data deleted if deleting such data does not affect the validity or quality of the research studies you have already participated in. We may also ask you for personal information to confirm your identity if we are able to delete your information.
  • You have a right to lodge a complaint with a supervisory authority regarding the handling of your personal data.

HOW TO CONTACT US WITH QUESTIONS

You may contact us regarding this policy online or by mail:

ROIRocket.com, LLC
205 North Detroit Street
Suite 600
Denver CO 80206 USA

CHANGES IN THIS DATA POLICY STATEMENT

We may update this data policy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

DATA POLICY NOTICE FOR CALIFORNIA RESIDENTS

This Data Policy Notice for California Residents supplements the information contained in the general Data Policy of ROIRocket (“ROIRocket,” “we,” or “us”), which is incorporated in this data policy notice by this reference. This data policy notice applies solely residents of the State of California about whom we collect personal information (“consumers” or “you”), including, for example, visitors to our website, participants in our surveys, and clients. We adopt this Data Policy Notice to comply with the California Consumer Privacy Act of 2018 (as amended, and together with the California attorney general’s implementing regulations, the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this Data Policy Notice.

Information We Collect

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). In particular, we have collected the following categories of personal information from its consumers within the last 12 months for the business or commercial purposes described below:

Description Examples Source Business or Commercial Purposes for Collection
Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.

Directly from consumers

Indirectly from consumers (e.g., through cookies)

Public records

Identify and validate individual as a qualified panelist.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, physical characteristics or description, address, telephone number, email address, education, employment, employment history, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

Directly from consumers

Public records.

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, and pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, or genetic information (including familial genetic information).

Directly from consumers

Public records.

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Directly from consumers

Credit card processors and financial institutions.

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Internet or other similar network activity. Browsing history, search history, or information on a consumer’s interaction with a website, application, or advertisement. Indirectly from consumers (e.g., through cookies) Identify and validate individual as a qualified panelist.
Geolocation data. Physical location or movements.

Indirectly from consumers (e.g., through cookies)

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Sensory data. Electronic or similar information.

Indirectly from consumers (e.g., through cookies)

Identify and validate individual as a qualified panelist.
Professional or employment-related information. Current or past job history or performance evaluations.

Directly from consumer

Public records

Social media such as LinkedIn

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. § 1232g; 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Directly from consumer

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.
Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

Directly from consumers

Indirectly from consumers (e.g., through cookies)

Identify and validate individual as a qualified panelist. Also, to identify which research projects for which a panelist might qualify.

Personal information does not include:

  • Publicly available information from government records.
  • Deidentified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA), California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

In addition to the business or commercial purposes for collection described above, we have in the preceding 12 months collected all categories of personal information described above for the following purposes:

  • To process your requests, surveys, rewards, and transactions and to prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To create, maintain, customize, and secure your account with us.
  • For testing, research, analysis, and product development, including to develop and improve this Site and our products and services.
  • To provide, support, personalize, and develop this Site and our products and services.
  • To help maintain the safety, security, and integrity of this Site and our products, services, databases, other technology assets, and business.
  • To deliver content and product and service offerings relevant to your interests, including targeted offers and ads through this Site, third-party sites, and via email or text message (with your consent, where required by law).

We will continue to collect the categories of personal information described above for the business or commercial purposes described above. We may also use or disclose the personal information we collect for one or more of the following purposes:

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Panel Name’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Panel Name about the users of this Site is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Disclosures of Personal Information for a Business Purpose

In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose:

  1. Identifiers.
  2. California customer records.
  3. Protected classification characteristics.
  4. Commercial information.
  5. Internet activity.
  6. Geolocation data.
  7. Sensory data.
  8. Professional information.
  9. Education information.
  10. Inferences.

We disclose your personal information for a business purpose to the following categories of third parties:

  • Service providers.

When we disclose your personal information to a service provider, we enter into a contract with the service provider that describes the business purpose for which your personal information is disclosed and restricts the service provider from using your personal information for any purpose except performing the contract.

Sales of Personal Information

In the preceding 12 months, we may have shared the following categories of personal information:

  • Category A: Identifiers.
  • Category B: Personal information categories listed in the California Customer Records statute.
  • Category E: Internet or other similar network activity.
  • Category F: Geolocation data.
  • Category J: Inferences drawn from other personal information.

We share your personal information to the following categories of third parties:

  • Our customers providing the surveys

Your Rights and Choices

The CCPA provides you as California residents with specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we disclosed for a business purpose or sold your personal information, two separate lists disclosing:
    • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
    • Sales, identifying the personal information categories that each category of recipient purchased.

Deletion Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise that consumer’s free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us here.

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us, but we may require authentication of the consumer that is reasonable in light of the nature of the personal information requested. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

For instructions on exercising sale opt-out rights, see Personal Information Sales Opt-Out and Opt-In Rights.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (for a maximum total of 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the receipt of a verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless the request is excessive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. Alternatively, we may decline to respond to the request and notify you of our reason for doing so.

Personal Information Sales Opt-Out and Opt-In Rights

If you are 16 years of age or older and have obtained express consent from a parent or guardian to register as a panelist, you have the right to direct us to not sell your personal information at any time (the “right to opt-out”). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is at least 16 years of age and less than 16 years of age, or the parent or guardian of a consumer less than 16 years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

To exercise the right to opt-out, you (or your authorized agent) may submit a request to us by visiting our “Do Not Sell My Personal Information” webpage. If your authorized agent submits a request on your behalf, the authorized agent must provide either (1) a copy of your written permission for the authorized agent to submit a request on your behalf and information sufficient to verify the authorized agent’s identity or (2) power of attorney pursuant to California’s Probate Code.

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

Once you make an opt-out request, we will wait at least 12 months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by clicking here.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties.
  • Provide you a different level or quality of goods or services, including denial of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, levels, or quality of goods or services. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information set forth below.

Changes to this Data Policy Notice

ROIRocket reserves the right to update or change this data policy notice at any time. When we make changes to this data policy notice, we will post the updated notice on this Site and update the date on which this data policy notice was last updated. The date this data policy notice was last updated is at the bottom of this page. You are responsible for periodically reviewing this Site and this data policy notice to check for any updates or changes. Your continued use of this Site following the posting of changes constitutes your acceptance of such changes.

Contact Us

If you have any questions or comments about this data policy notice or our privacy practices, your choices and rights regarding use of your personal information, or wish to exercise your rights under California law, please contact us here.

This Data Policy was last updated December 30, 2019.