Thought Leadership

Quantitative Vs. Qualitative Research 101

Quantitative Vs. Qualitative Research 101

Are you planning, or looking to plan, some market research? If you are, one of the first – and most critical - questions you must answer correctly is which type of research you need: quantitative or qualitative. Which of the “2 Qs” do you need? Quantitative market...

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6 Critical Benefits Of Market Research

6 Critical Benefits Of Market Research

    >> “Businesses that aren’t growing are dying” So to keep yours healthy you must sell more and make bigger profits. As you know, this is much easier said than done. Which is why you need to know what your prospects and customers actually...

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Market Research Surveys During The Holidays

Market Research Surveys During The Holidays

What do you think about this?     “It’s a general rule in the industry to abstain from market research during the holidays” Your answer probably depends to some extent on what you call “the holidays”. Should You Do Market Research During The...

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What You Need To Know About IHUTs

What You Need To Know About IHUTs

Letting people try out your product in their own home – where they'd actually use it – shows you its full potential and pinpoints any drawbacks. Better still, you don't have to be a national brand to run an In-Home Use Test (IHUT).  Smaller, local businesses...

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New Product Development Successes

New Product Development Successes

Why is market research essential to product development? Some of the most successful products of all time were a byproduct of months, sometimes years of market research. Here are a three great examples: Dyson Vacuums 5,127:1 Dyson vacuums are best sellers…...

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MarketOnce Recognized on Inc. 5000

MarketOnce Recognized on Inc. 5000

Denver, October 31, 2022 -  MarketOnce has been recognized on the Inc. 5000 list for 2022  – one of the most prestigious accolades for the nation’s fastest-growing private companies. This marks the second consecutive year MarketOnce has been featured on the...

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How To Measure Brand Awareness

How To Measure Brand Awareness

The big question when it comes to brand awareness is: How many people care about your brand?  The truth is... ...no one really cares about your brand as much as you do.  Even your most loyal customers find your brand relatively unimportant. How To Improve...

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How To Avoid A Product Launch Failure

How To Avoid A Product Launch Failure

It's a classic line. In the first Jurassic Park film, Dr. Ian Malcolm – played by Jeff Goldblum - says: "Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should." Thinking if you “should" is as important to your...

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A Modern Approach To Market Research

A Modern Approach To Market Research

    You'd be foolish not to give 4.56 billion people what they want They're certainly BIG numbers. Any idea who they are? 4.95 billion is the total number of internet users worldwide      – a staggering 62.5% of the entire...

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How To Turn Uncertainty Into Certainty

How To Turn Uncertainty Into Certainty

Had enough of COVID-19 related marketing?     You're not alone. But, like it or not, the pandemic has made permanent changes to our world.  And if you keep working like it was 2019, your business is bound to hurt.  For example, the move to digital. ...

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Custom Market Research Panels For Your Business

Custom Market Research Panels For Your Business

If your business has a niche target audience of consumers, you'll need a custom market research panel to answer your biggest questions. A general market research panel isn't going to cut it. That's why ROI Rocket has invested in creating custom market research panels...

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Good, Fast, or Cheap: Why Quality Matters Most

Good, Fast, or Cheap: Why Quality Matters Most

For your market research (or any business decision) you have three criteria to consider: Good, Fast, or Cheap. But if the quality isn't good, what are you paying for? For some people, getting all three seems like a no-brainer.  The reality is: There's no such...

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