Thought Leadership

Custom Market Research Panels Your Business Needs

Custom Market Research Panels Your Business Needs

If your business has a niche target audience of consumers, you'll need a custom market research panel to answer your biggest questions. A general market research panel isn't going to cut it. That's why ROI Rocket has invested in creating custom market research panels...

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Good, Fast, or Cheap: Why Quality Matters Most

Good, Fast, or Cheap: Why Quality Matters Most

For your market research (or any business decision) you have three criteria to consider: Good, Fast, or Cheap. But if the quality isn't good, what are you paying for? For some people, getting all three seems like a no-brainer.  The reality is: There's no such...

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4 Ways To Ensure The Highest Quality Research Panel

4 Ways To Ensure The Highest Quality Research Panel

Too often when it comes to slinging sample for a research panel, market research firms will promise a panel so big, it sounds too good to be true. [Market Research 101: “Slinging Sample” is market research slang for sending surveys to samples of people.] On paper, a...

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