Thought Leadership

The ROI Rocket Difference: Market Research Sample

The ROI Rocket Difference: Market Research Sample

At the end of the day, we all need the same thing. Market research sample vendors who get projects done right, on time, with great quality.  Your clients pay you for more than data.  They pay you to help show them the way forward, to make the path clear...

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Quantitative Vs. Qualitative Research 101

Quantitative Vs. Qualitative Research 101

Are you planning, or looking to plan, some market research? If you are, one of the first – and most critical - questions you must answer correctly is which type of research you need: quantitative or qualitative. Which of the “2 Qs” do you need? Quantitative market...

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6 Critical Benefits Of Market Research

6 Critical Benefits Of Market Research

    >> “Businesses that aren’t growing are dying” So to keep yours healthy you must sell more and make bigger profits. As you know, this is much easier said than done. Which is why you need to know what your prospects and customers actually...

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What You Need To Know About IHUTs

What You Need To Know About IHUTs

Letting people try out your product in their own home – where they'd actually use it – shows you its full potential and pinpoints any drawbacks. Better still, you don't have to be a national brand to run an In-Home Use Test (IHUT).  Smaller, local businesses...

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Custom Market Research Panels For Your Business

Custom Market Research Panels For Your Business

If your business has a niche target audience of consumers, you'll need a custom market research panel to answer your biggest questions. A general market research panel isn't going to cut it. That's why ROI Rocket has invested in creating custom market research panels...

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4 Ways To Ensure The Highest Quality Research Panel

4 Ways To Ensure The Highest Quality Research Panel

Too often when it comes to slinging sample for a research panel, market research firms will promise a panel so big, it sounds too good to be true. [Market Research 101: “Slinging Sample” is market research slang for sending surveys to samples of people.] On paper, a...

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