Market research is, of course, only a smart investment...     ...when it gives you accurate, useful information. Anything less and you're throwing your cash away. Why Quality Control Is Important Even worse, poor market research doesn't tell you...

Too often when it comes to slinging sample for a research panel, market research firms will promise a panel so big, it sounds too good to be true. [Market Research 101: “Slinging Sample” is market research slang for sending surveys to samples of people.] On paper, a...

When it comes to getting senior level respondents to take a market research survey, firms often run into these two issues:  Providing proper incentives for senior business decision makers to take market research surveys.Validating data from senior level...