Press Release – Covid-19 Resurgence Has Americans Rethinking Fast-Track Re-Openings



About one in five Americans (18%) want re-openings to continue and 62% support re-imposing previously mandated countermeasures

DENVER, CO – According to a new survey by ROI Rocket, a leading provider of market research-based consulting services, the number of Americans highly concerned about the virus has increased dramatically since the end of May—when community re-openings began in earnest.

High levels of concern are most pervasive in the South, the region hit hardest by COVID-19 in recent weeks. About two in three Southerners (63%) are concerned about contracting the virus themselves and another 70% worry for someone in their family.

These fears extend to the workplace and the additional risk of infection returning to work on-site entails. About two in five Southerners (44%) express strong reservations about resuming their precoronavirus work routines compared to only about one in four workers (28%) in other regions of the country.

The resurgent virus and the lack of clear and consistent direction from various levels of government have driven virus management approval ratings to new lows. Confidence in President Trump’s handling of the pandemic has most recently bottomed out at about 22% nationally. What’s worse for Trump’s reelection plans is the fact he’s steadily losing support on the issue among his base. Only about one in two Republicans (52%) now approve of the President’s response to the crisis.

Southerners are likewise holding their governors to account. Only about two in five Southerners (39%) have confidence their governors can manage the pandemic compared to 56% in the Northeast where reopenings have been more guarded than in the South.

The nature and pace of re-opening the nation’s economy remain hotly-contested partisan issues. Fewer than one in ten Democrats (9%) want re-openings to continue versus about one in three Republicans (35%). By the same token, about four in five Democrats (78%) believe governments should reimpose stay-at-home mandates, only about two in five Republicans (44%) feel the same.

With many, if not most, Americans lacking confidence in government to provide the necessary guidance on how to best combat the virus, it’s hard to see which institution or politician can bring Americans together on the issue.


This study of 1,009 U.S. residents aged 18 and older was fielded between June 29 and July 3, 2020. The results have an associated margin of error of +/- 3.1% at the 95% confidence level in the most conservative case. This means the results come within plus or minus 3.1% of the results that would have been obtained given a census of all qualified individuals. Sample collection was balanced to U.S. Census figures for gender, age, race/ethnicity and household income.


Founded in 2007, ROI Rocket is a leading provider of full-service market research, marketing and sales automation, and digital agency support with offices in Denver, CO, Vancouver, WA, and Jacksonville, FL.


For additional information about this study, please contact David McGrath, CEO ( or Libby Perkins, General Counsel (