What happens when your market research insights are built on bad data? Expensive mistakes, wasted time, and insights you can’t actually use.
In this webinar, Brian Lamar (Senior Director of Sample Quality, ROI Rocket) and Noah Seton (Senior Partner, ROI Rocket Consultancy Services) break down the critical differences between verified and unverified B2B panels, and why it matters for your business decisions.
What You’ll Learn:
✅ Why B2B panel verification is critical in an era of AI-powered fraud
✅ The real cost of bad data on business strategy and ROI
✅ What triple verification actually means (and why most panels skip it)
✅ Key differences between B2B and consumer panel recruitment
✅ How to evaluate B2B panel providers before your next study
✅ Red flags to watch for when sourcing B2B sample
Key Topics Covered:
- B2B vs consumer panel recruitment
- Verification methodologies that work
- The problem with aggregators and marketplace platforms
- Expert networks: pros and cons
- Engagement and retention strategies
- How to select a quality B2B panel provider
Why This Matters: If you’re in market research, consulting, private equity, or any role making data-driven decisions – you need to know your respondents are real. This discussion provides practical frameworks for evaluating sample quality and avoiding costly mistakes.
About the Speakers: Brian Lamar has 25+ years of research experience and is an industry thought leader in sample quality, trends, and bias mitigation.
Noah Seton brings 20+ years in professional services, leading ROI Rocket’s team supporting management consulting and private equity firms.
🔗 Learn more about ROI Rocket: https://www.roirocket.com/
💼 Connect on LinkedIn: linkedin.com/company/roirocket
🎧 Listen to our podcast “Signal & Noise”:
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Related Topics: B2B market research, panel quality, sample verification, research methodology, data quality, market research best practices, B2B panels, respondent verification, research fraud prevention, sample sourcing