Some audiences can’t be found through a standard panel. ROI Rocket’s research team breaks down what to do instead – before your budget runs out.
In this webinar, Brian Lamar (Senior Director of Sample Quality, ROI Rocket), Rachel Cohen (Team Lead, Community Insights, ROI Rocket), and Charles Horton (Intercept Research Lead, ROI Rocket) walk through the full toolkit for reaching hard-to-reach populations – and why the method decision needs to happen at the briefing stage, not after a panel attempt has already failed.
Why This Matters: If your estimated incidence rate is below 10%, the question you ask your sample provider should shift from “can you do it?” to “how exactly are you going to do it?” This session gives researchers, strategists, and data-driven decision-makers a practical framework for getting ahead of feasibility problems before the damage is done.
What You’ll Learn:
✅ Why panels quietly fail at low incidence – and what “double jeopardy” really costs you
✅ The three root causes behind hard-to-reach populations: rare, over-surveyed, or simply not on panels
✅ How to use a Feasibility Stress Test to flag trouble before the RFP goes out
✅ What custom online recruiting actually is and how verification happens before the survey, not inside it
✅ How in-person intercept research reaches audiences that don’t exist online
✅ When to use panels, custom recruiting, or in-person – and how to blend all three
Key Topics Covered:
Low incidence research challenges
Custom online recruitment strategies
In-person intercept methodology
Feasibility stress testing
Panel fraud and qualification drift
Source transparency best practices
Blended quantitative and qualitative methods
Rare disease and niche professional recruiting
The IR cost crossover point
🔗 Learn more about ROI Rocket: https://www.roirocket.com/
💼 Connect on LinkedIn: linkedin.com/company/roirocket
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Related Topics: low incidence market research, hard-to-reach populations, custom recruitment, market research methodology, in-person intercept research, panel quality, incidence rate, B2B market research, niche audience recruiting, qualitative research, quantitative research, blended methodology, sample sourcing,research feasibility, survey fraud prevention, respondent verification, market research best practices, rare disease research, custom online recruiting, field research