The market research industry is being pulled in four directions at once. ROI Rocket breaks down what’s actually happening – and what insights leaders can do about it.
In our first trends webinar, Brian Lamar (Managing Director, ROI Rocket Research) and Andrew DeCilles (VP of Business Development, ROI Rocket Research) bring together everything they’re hearing across industry conferences, client conversations, and the Signal & Noise podcast into a single, honest framework for understanding where market research is headed – and why these forces aren’t independent – they’re all connected.
Why This Matters: The industry grew $12 billion between 2024 and 2025. AI tools have gone from curiosity to board-level priority. The line between qualitative and quantitative research has effectively disappeared. If you’re waiting for things to stabilize before making a strategic move, Brian and Andrew have a clear message: that moment isn’t coming. The question is whether your firm is leading or following.
What You’ll Hear:
✅ Why PE and VC capital is flooding market research – and how AI deployment firms from OpenAI and Anthropic are changing the competitive landscape
✅ What a 60% B2B post-survey removal rate actually means for data trust – and how to ask better questions of your sample partners
✅ How AI is changing not just what researchers do, but how they think about themselves and their value
✅ Why synthetic data solves a reach problem, not a replacement problem – and where teams are misusing it
✅ What the methodology reframe looks like in practice: hybrid qual/quant, AI-moderated IDIs at scale, and blended panel approaches
✅ How to build an AI strategy now, even if you’re still figuring out the details
Key Topics Covered:
Capital influx and industry consolidation
AI deployment and competitive landscape shifts
Data quality crisis and B2B panel fraud
Post-survey removal rates and respondent verification
Synthetic data use cases and limitations
AI-moderated qualitative research at scale
Hybrid qual/quant methodology
Researcher identity and AI anxiety
Sample quality as competitive differentiation
Methodology selection frameworks
Market research industry trends 2026
🔗 Learn more about ROI Rocket: https://www.roirocket.com/
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🎧 Listen to our podcast “Signal & Noise”:
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Related Topics: market research trends 2026, AI in market research, data quality crisis, synthetic data limitations, qualitative research, quantitative research, B2B market research, hybrid methodology, sample quality, MRX, panel fraud, respondent verification, AI-moderated interviews, market research industry, insights strategy, capital influx market research, methodology reframe, research feasibility, AI disruption, insights leadership