For your market research (or any business decision) you have three criteria to consider: Good, Fast, or Cheap.
But if the quality isn’t good, what are you paying for?
For some people, getting all three seems like a no-brainer.
The reality is: There’s no such thing as good quality research that’s quick to get and doesn’t cost much.
Fast and cheap research will only get you low quality results.
And nobody wants those. Which means one of your chosen options must be “Good”.
Good and fast
You can get good research done quickly.
But there’s a catch: it’s expensive.
Good and cheap
Good research doesn’t have to cost you a lot of money.
However, there is a catch …
… cheap, good research will cost you in time.
This “Good, Fast, or Cheap Pyramid” neatly sums it all up:
As you can see, it’s not worth having research done fast and cheap, if the quality is poor.
It’s better to pay more – or take more time – to get the good quality research your business needs to thrive.
When you’re relying on market research for an important business decision, quality is always what will get you your return on investment. At ROI Rocket, quality is our priority.