Thought Leadership

Don’t Settle For Average Market Research

Don’t Settle For Average Market Research

Want to turn your research into a Stanley Cup winner? First, a story. Young Nathan MacKinnon had a dream...     ...he wanted to play for the Colorado Avalanche. Three months before his 18th birthday, he turned his dream into reality. But that...

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How To Turn Uncertainty Into Certainty

How To Turn Uncertainty Into Certainty

Had enough of COVID-19 related marketing?     You're not alone. But, like it or not, the pandemic has made permanent changes to our world.  And if you keep working like it was 2019, your business is bound to hurt.  For example, the move to digital. ...

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Custom Market Research Panels Your Business Needs

Custom Market Research Panels Your Business Needs

If your business has a niche target audience of consumers, you'll need a custom market research panel to answer your biggest questions. A general market research panel isn't going to cut it. That's why ROI Rocket has invested in creating custom market research panels...

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Good, Fast, or Cheap: Why Quality Matters Most

Good, Fast, or Cheap: Why Quality Matters Most

For your market research (or any business decision) you have three criteria to consider: Good, Fast, or Cheap. But if the quality isn't good, what are you paying for? For some people, getting all three seems like a no-brainer.  The reality is: There's no such...

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4 Ways To Ensure The Highest Quality Research Panel

4 Ways To Ensure The Highest Quality Research Panel

Too often when it comes to slinging sample for a research panel, market research firms will promise a panel so big, it sounds too good to be true. [Market Research 101: “Slinging Sample” is market research slang for sending surveys to samples of people.] On paper, a...

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