If you have run an In Home Usage Test (IHUT) before, you know that it can be hard to find panelists you can depend on.  That is why most sample providers will promise only a 40-50% re-contact rate.  At ROI Rocket, our panelists love testing products, and love...

Logo redesigns are a big endeavor that can boom or bust a recognized brand. The most important opinion on a logo redesign are from your target consumers - as they are the ones interacting with your brand. THE CHALLENGE A recognized mobile network operator was...

How did COVID-19 impact the US Economy? The question on everybody's mind in 2020. Throughout the early days of the pandemic, we tracked public opinion on COVID-19's impact on the US Economy through research surveys. THE CHALLENGE When the COVID-19 pandemic started,...

There's a lot you can learn when you run a quantitative and qualitative research survey at the same time. When a large management consulting firm came to us to run the complex parallel B2B survey - we successfully facilitated it for our client. THE CHALLENGE A...