Logo redesigns are a big endeavor that can boom or bust a recognized brand. The most important opinion on a logo redesign are from your target consumers – as they are the ones interacting with your brand.
THE CHALLENGE
A recognized mobile network operator was considering a brand logo redesign and commissioned ROI Rocket to run a research survey to test four alternative logos.
WHAT WE DID
ROI Rocket surveyed a mix of 50% existing customers and 50% non-customers, testing their respective preferences between the current logo and four alternative designs.
RESULT
LOGO REDESIGN? SURVEY SAYS: NO
Our client was able to support its client’s changing data demands, with both a complex quantitative survey and the in-depth interviews that supported the original findings.
About ROI Rocket
From research design to advanced analytics, and with a proven legacy of providing the highest quality respondents in the industry, the ROI Rocket team will put its decades of experience to work in delivering the quality results you’re after. Contact us today to set up a free consultation at a time of your choosing.